How to Create a Brand Strategy that Impacts Your Product Growth – Michael H. Koentjoro (VP, Brand Communication & Go To Market Lead, Jenius – Bank BTPN)

How To Create A Brand Strategy That Impacts Your Product Growth
19
Agu
Rp249.000 Rp99.000

Description

If you missed the conference, besides catching up on our coverage of the event, here are the videos on the content stages & Flash Talk sessions in two days. The videos are prepared for PRO, Speakers, and Guest pass holders.

What’s in?

Besides the Main Stage, there were three new expert stages named after the largest rivers in the country – Kapuas, Barito, and Mahakam. Expect to journey across different technological heights, discover the trends, and reach the apexes of scalable product!

About the Session

In this session, Michael H. Koentjoro -VP, Brand Communication & Go To Market Lead from Jenius – Bank BTPN talking about “How to Create a Brand Strategy that Impacts Your Product Growth” for Product Marketing track. 

About the Product Marketing Track

Product Marketing

Product Marketing is the function accountable for the success and growth of a product. The value of it comes from its deep understanding of markets, customers and their needs. Learn the process of launching, promoting and selling a product to a customer in this track.

Special Thanks

A huge thank you to our sponsors, partners, volunteers, and attendees. TIA PDC 2019 could not have been possible without you, and we hope you enjoyed the conference and the videos as much as we did!

Materi Pembelajaran

Total pembelajaran:1 lesson

Pengajar

Tech in Asia’s Product Development Conference (TIA PDC) was conceived in 2017 to bring together developer community, thought leaders and successful practitioners of product development–to share their knowledge and provide you with practical guidance that you can start implementing right away. TIA PDC 2019 as an extension of our mission to build and serve the region’s tech communities, helps you to improve your skills in product development and become the evangelist of the business you’re in.

1.0

1 rating

5 stars
0%
4 stars
0%
3 stars
0%
2 stars
0%
1 star
100%
  • Iqbal Hariadi

    More of promotion instead of knowledge sharing

    Disappointed with this content. The title is overpromise, I expect something practical or lessons learned from Jenius's growth. Instead, it simply about Jenius' journey that everyone know Jenius already aware of. Heard lot of similar feedbacks about TIA's conference sessions, but prove it just now. TIA need serious improvement on content curation
Rp249.000 Rp99.000
INCLUDING:

- Free Lifetime Access
- Language: English